New Name, New Director and New Direction for Amsterdam Marketing

From next Monday, the organisation will be called amsterdam&partners. The new name matches a sharpened strategy and places the emphasis on quality rather than quantity for the Amsterdam Metropolitan Area as a whole.

Release time : 2019-03-07 09:49:23

source : I amsterdam

From next Monday, the organisation will be called amsterdam&partners. The new name matches a sharpened strategy and places the emphasis on quality rather than quantity for the Amsterdam Metropolitan Area as a whole. Where residents are central, and visitors and companies are welcome. Geerte Udo, who will start as new director on 1 March, is tasked with achieving a new balance with all partners whilst considering the challenges of the Amsterdam Metropolitan Area.

Future vision and ambitions

"Putting residents at the centre of things means guiding all Amsterdammers through the wide, diverse cultural offerings and helping them discover the lesser-known neighbourhoods and places in Amsterdam, in a very concrete way,” says Geerte Udo.

Actively attracting overseas visitors has been a thing of the past for a number of years. amsterdam&partners focuses on guiding visitors who come to the Amsterdam Metropolitan Area with respect for the city and its residents. The objective is to guide them in a quality manner to the cultural offerings and unexpected places in the city and surrounding area. This also promotes diversification.

"Quality is also paramount regarding companies and conferences. Our activities are designed to guide them. The focus is on companies and conferences that create jobs in the Amsterdam Metropolitan Area and contribute to sustainability and innovation."

"Lastly, we must continue to build on Amsterdam's international reputation," says Geerte Udo.

The angle to international visitors is a good example of an effective metropolitan-wide approach. "An important next step is the joint approach to challenges with respect to living, working, studying and culture in the Amsterdam Metropolitan Area," says Udo.

Sharpened direction gives rise to a different name

The name Amsterdam Marketing no longer reflects the new course. "The term marketing is often related to doing more. The new name highlights