New Name, New Director and New Direction for Amsterdam Marketing

From next Monday, the organisation will be called amsterdam&partners. The new name matches a sharpened strategy and places the emphasis on quality rather than quantity for the Amsterdam Metropolitan Area as a whole.

Release time : 2019-03-07 09:49:23

source : I amsterdam

what we do, with whom and for whom. Together with a multitude of partners and relations, we contribute to a liveable and prosperous Amsterdam Metropolitan Area. That promise remains unchanged."

New director

Geerte Udo will be the director as of 1 March. Udo was already on the management team and was responsible for strategy and research.

Anita Nijboer, chair of the Supervisory Board: "This broad management role, with ultimate responsibility, is well suited to Geerte. She has a great passion for the Amsterdam Metropolitan Area and all its stakeholders. She has vision, carries it out, can connect and knows how to innovate. Geerte has the necessary support and trust internally and externally. All these things made us unanimously decide to appoint her to this role."

"My predecessor Frans van der Avert leaves behind a solid organisation. A foundation that achieves set objectives and adapts to the changing circumstances, needs and interests of the Amsterdam Metropolitan Area and its partners. This means that the organisation can start working on the new course with full force," Udo concludes.

Career

Geerte Udo (45) studied Public Administration at the University of Leiden. After her studies, she started as a consultant at the consultancy firm Twijnstra Gudde (2000). She advised on issues which were often related to partnerships and change management in the public sector. In 2006 she moved to Amsterdam Partners and in 2013 she joined the management team of the then Amsterdam Marketing, the current amsterdam&partners. From an early age Udo has had a love for art, culture and good food. She has lived in Amsterdam for 20 years.