Bold new campaign introduces four “Spotlight Weekends” for the destination this winter

New Campaign puts a Spotlight on Winter in Toronto

Tourism Toronto today, launched a new campaign for the destination that puts a spotlight on winter and encourages visitors to get out and do more all winter long across the city. The new winter campaign positions the city with a bold message – the truly curious-minded explorers are never stopped by the change in season.

Release time : 2020-01-10 11:32:14

source : media.seetorontonow.com

Tourism Toronto today, launched a new campaign for the destination that puts a spotlight on winter and encourages visitors to get out and do more all winter long across the city. The new winter campaign positions the city with a bold message - the truly curious-minded explorers are never stopped by the change in season.

Starting this January, Toronto’s winter experience takes centre stage with the introduction of Toronto Spotlight, highlighting the city’s celebrated and vibrant arts and culture scene, our vast selection of culinary experiences, and top attractions and tours. The campaign includes 2-for-1 admission and special offers over four different “Spotlight Weekends” - providing visitors, and locals the opportunity to explore, discover and enjoy the city all winter long.

Launching in collaboration with the City of Toronto, Spotlight Weekends allow visitors and locals to take advantage of special offers at some of Toronto’s top attractions, museums, theatres, tours, and live performances including the CN Tower, Canadian Stage, Casa Loma, Crow’s Theatre, Culinary Adventure Co, Go Tours, Ontario Science Centre, Ripley’s Aquarium of Canada, Toronto Zoo and more.

“This is an open invitation to visitors to explore, discover and enjoy Toronto at an incredible time of year when the city celebrates brighter lights and longer nights,” said Scott Beck, President & CEO of Tourism Toronto. “We’re turning up the volume on winter and showcasing that Toronto is a great place to visit all year round - especially with some of Toronto’s most iconic experiences happening this time of year.

Over the last few years, Toronto has seen an increase in winter activities and events with locals and visitors embracing new ways to enjoy the season. Events like the Toronto Light Festival in the Distillery District, Winter Light Exhibition 2020 at Ontario Place, Bloor-Yorkville Icefest, and many