Bold new campaign introduces four “Spotlight Weekends” for the destination this winter

New Campaign puts a Spotlight on Winter in Toronto

Tourism Toronto today, launched a new campaign for the destination that puts a spotlight on winter and encourages visitors to get out and do more all winter long across the city. The new winter campaign positions the city with a bold message – the truly curious-minded explorers are never stopped by the change in season.

Release time : 2020-01-10 11:32:14

source : media.seetorontonow.com

new outdoor skating rinks, further encouraging visitors to get out and do more this time of year.

Visitors in Toronto over Spotlight Weekend #1 and #2 can also take part in Winterlicious, Toronto’s popular culinary event. Winterlicious returns January 31 to February 13, 2020, featuring both a Culinary Event Series and Prix Fixe Promotion at more than 200 restaurants and 14 culinary events.

“This new campaign from Tourism Toronto will help us continue to establish our city as a winter destination. As a Mayor, I am committed to continuing to strengthen and grow Toronto’s economy, and finding new ways to attract more visitors to our great city. I encourage residents and visitors to get out and enjoy these four Spotlight Weekends and participate in the various activities across Toronto,” said Mayor John Tory. “I want to thank Tourism Toronto for launching this campaign and working with us to grow our winter economy.”

Toronto Spotlight Weekends take place from the end of January to early March, running over four weekends: January 31-February 2; February 7-9; February 21-23 and February 28-March 1.

“Toronto’s visitor economy is a vital economic engine for the city, which sees over 27.5 million visitors annually, generating $10.3 billion in economic impact,” said Beck. “The winter season is an incredible growth opportunity for the destination right now. By tapping into the remarkable experiences Toronto has to offer during this time of the year, Toronto’s visitor economy can reach its full potential all year round.”