Hong Kong Wine & Dine Festival Draws Close to 1 Million

The 2020 Hong Kong Wine & Dine Festival officially concluded yesterday. It was the first time the Hong Kong Tourism Board (HKTB) had adopted an “online + offline” format for the event, ensuring that the public could take part without having to worry about the Covid-19 outbreak.

Release time : 2020-12-18 10:13:04

source : Travel Daily Media

The 2020 Hong Kong Wine & Dine Festival officially concluded yesterday. It was the first time the Hong Kong Tourism Board (HKTB) had adopted an “online + offline” format for the event, ensuring that the public could take part without having to worry about the Covid-19 outbreak. During the five consecutive weeks it was held, the Festival had a full table of gastronomic experiences for local and international audiences.

Online Masterclasses Viewed Nearly 850,000 Times

The Online Masterclasses - a new “ingredient” of this year’s Hong Kong Wine & Dine Festival - became a go-to program at home for many people during the Covid-19 outbreak. A total of 34 classes were held over three weekends, generating almost 850,000 views. About 30% of the viewers came from the short- and long-haul markets, such as India, Taiwan, the UK, France, the U.S. and Canada.

The most popular Online Masterclasses included the “Ah Yat Fried Rice” cooking demonstration by Forum Restaurant’s Executive Chef Adam Wong; the craft beer and artisan cheese pairing class by Young Master Brewery and Monsieur CHATTÉ; and “Art of Blending: When Johnnie Walker Meets Coffee” by world-class mixologist Antonio Lai and professional coffee barista Timmy Lam.

Though all of the live Online Masterclasses have ended, full videos are still available to view on the event website https://winedinefestival.discoverhongkong.com.

Takeaway/Delivery Menus and Dining Offers Met with Positive Response

This year’s Hong Kong Wine & Dine Festival continued to bring opportunities for wine merchants and the dining sector to promote their products and businesses. For example, the HKTB collaborated with top hotels and popular restaurants to present 30 menus for delivery or takeaway, many of which were exclusive to the Festival, including a special afternoon tea set designed by Grand Hyatt Hong Kong. The hotel’s Director of