Hong Kong Wine & Dine Festival Draws Close to 1 Million

The 2020 Hong Kong Wine & Dine Festival officially concluded yesterday. It was the first time the Hong Kong Tourism Board (HKTB) had adopted an “online + offline” format for the event, ensuring that the public could take part without having to worry about the Covid-19 outbreak.

Release time : 2020-12-18 10:13:04

source : Travel Daily Media

Marketing Communications, Ms. Eva Kwok said, “The limited-time-only afternoon tea set was selling better than we expected. Though Hong Kong people are eating out less these days, they are still drawn by exquisite food.”

The HKTB partnered with dining platforms and associations to roll out offers at over 500 dining outlets to stimulate the local economy, resulting in more than 10,000 reservation bookings at a time when Covid-19 was under control. “Through the HKTB’s promotional platform, many of our participating restaurants achieved more reservations than expected and reached new customer segments,” said Mr. Ryan So, Director of Business Development Greater Bay Area and Hong Kong of Dining City, one of the Festival’s partner platforms.

Continued Promotion of Hong Kong in Visitor Markets

The HKTB conducted promotions in the visitor source markets with a focus on enhancing Hong Kong’s image as a culinary capital. It arranged a series of online wine-and-dine activities for nearly 100 journalists from the long- and short-haul markets, such as previews of the Online Masterclasses, a virtual dining culture guided tour, and interviews and interaction with well-known Hong Kong chefs and wine critics. Even though the international media could not be in Hong Kong physically, they were still able to learn about the city’s food culture and get the latest news about its dining scene.