Turisme de Barcelona and the Barcelona Provincial Council Launch the Barcelona Workation Programme to Boost the Temporary Digital Professionals

Turisme de Barcelona, with the support of the Barcelona Provincial Council, has launched a new programme in order to attract new public arisen as a result of the pandemic (it has been extended in many occidental world cities) and they travel and work on remote from any part of the world.

Release time : 2021-03-25 09:26:50

source : Turisme de Barcelona

Turisme de Barcelona, with the support of the Barcelona Provincial Council, has launched a new programme in order to attract new public arisen as a result of the pandemic (it has been extended in many occidental world cities) and they travel and work on remote from any part of the world. The Covid has changed the way of working of professionals, teleworking or remote working, moving their office to a desired place. Barcelona is, in this sense, an ideal destination to receive this kind of temporary visitor with a wide range of services and products to cover the needs of the demand which is, in fact, a trend that will be increasing the following months and years according to different reports.

“Barcelona Workation” is the name under which Turisme de Barcelona will promote Barcelona and its surroundings as an ideal destination to work temporary remotely with the main purpose of attracting visitors working remotely and looking for new experiences outside its usual place of residence.

A line of promotion that aims to develop a full new strategic segment according to the new market trends (slow tourism, nomad workers, digital professionals) which will facilitate the seasonality, the hotel occupancy, the accommodation, the visitor’s economy who will be staying longer and contributing, in this sense, with the destination sustainability.

The target is more than the digital nomads and it also includes other professionals that want and can afford to have a work experience abroad. In the case of digital nomads, the person itself doesn’t want to change their job but they are guided by other motivations such as to disconnect from their environment, to change their routines, to have new experiences or even to get to know new cultures. Mostly they are from the millennial generation between 20 and 40 years old. In the other hand, digital professionals, working remotely, the target could also include families who want a new experience for them and their