Hangzhou's Macao Week Roadshow Showcases the Vitality of Macao, an Ideal Destination Featuring Safety and Health

Hangzhou’s Macao Week Roadshow lasted from March 26th to March 29th, and it was well received. The event featured Macao as a safe tourism destination and attracted more mainland tourists to the administrative region for sightseeing and spending.

Release time : 2021-04-04 16:48:43

source : Macaotourism

Hangzhou’s Macao Week Roadshow lasted from March 26th to March 29th, and it was well received. The event featured Macao as a safe tourism destination and attracted more mainland tourists to the administrative region for sightseeing and spending. The large-scale activity held at Hangzhou Lakeside Promenade highlighted the diversity of tourism and trade & commerce in Macao and promoted the development of “Tourism Plus”. Multi-channel and various promotion helped attract the local residents and visitors and online media reports drew loud applause from mainland netizens.

“Tourism Plus”

Hangzhou Lakeside Promenade witnessed the grand roadshow of Hangzhou’s Macao Week. The roadshow covered cultural tourism (introduction to Macao and events), intangible cultural heritage and creative culture (Macao’s world heritage), sport events, MinM Made in Macao & exhibition of Macao’s brands, exhibition of products made in Portuguese-speaking countries, exhibition of Macao’s tourism composed of comprehensive tourism companies and airlines. It was a favorable integration between tourism and other industries, including exhibitions & fairs, culture (especially creative culture), e-commerce and sports.

Various Discounts

The roadshow was quite popular among the public and exhibitors tried their best to promote their products and services. The relevant tourism companies and airlines offered various tourism discounts reaching RMB 90 million in value and covering air tickets, hotel accommodation and dining. Promotion activities were accessible both at the site and on the platform. Notably, the 58 performances fully presented the characteristic integration of Chinese and Portuguese culture in Macao, attracting a great number of spectators. The colorful activities drew altogether 702,700 viewers offline these four days.

Online and Offline Promotion

Hangzhou’s Macao Week was characterized by both online and offline