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been named "China's sailing capital", "UNESCO City of Film", "Beer City" and a "world expo of architecture".
Founded in 2012, the WTCF is a non-profit, non-governmental international organization organized voluntarily by tourist cities of all countries and regions, non-governmental organizations, and associations and enterprises related to tourism.
Under the theme "Tourism Makes City Life Better", the organization seeks to establish an evaluation system to provide a valuable theoretical basis for policy-making for the tourism industry. It also intends to plan tourism marketing activities and accomplish information sharing.