The New TripAdvisor Goes Social, Gets Personal

TripAdvisor Introduces Social-Assisted Travel, Enabling Members to Get Relevant Recommendations and Inspiration to Be the One Travel Site to Plan "Your " Perfect Trip

Release time : 2018-09-18 15:41:52

source : TripAdivisor website

planning process, members can draw advice and inspiration from their friends, family and trusted experts.

When a member logs onto the TripAdvisor app or site, their homepage transforms into a personalized feed of information. When searching a particular destination, the feed automatically narrows the scope of the information displayed to that particular geographic location. For example, members planning a trip to Paris may see a food critic's article on the best restaurant in the city, an influencer's travel guide of "must-do's," and a friend's review of a new hotel near the Eiffel Tower.

"TripAdvisor is poised to disrupt the travel industry once again as we create a more personalized and connected community," said Stephen Kaufer, CEO & co-founder of TripAdvisor. "The new TripAdvisor is the one travel site that brings together social-assistive tools, amazing content and our existing booking capabilities to merge the joy of planning and discovery together into a single experience. We are assisting our members at each step of their journey as we become a more personalized, inspirational and useful TripAdvisor."

A New, Valuable Audience for Brands and Publishers

While in beta, more than 500 social media influencers, well-known consumer brands, publishers and travel partners have joined the new TripAdvisor — with more being added every day. In addition to the many content creators joining the platform, TripAdvisor's team of destination experts and TripAdvisor Media Group brands, including Smarter Travel, Cruise Critic and TheFork.com, will also contribute to the site experience through unique profiles.

These partners have already started to create hundreds of pieces of inspiring and helpful travel content, grow their followers, and provide valuable feedback to improve the experience.

Members will be able to follow favorite brands like National Geographic, Condé Nast Traveler, Travel Channel