The New TripAdvisor Goes Social, Gets Personal

TripAdvisor Introduces Social-Assisted Travel, Enabling Members to Get Relevant Recommendations and Inspiration to Be the One Travel Site to Plan "Your " Perfect Trip

Release time : 2018-09-18 15:41:52

source : TripAdivisor website

, Business Insider & Insider Guides, PopSugar, Great Big Story, Pandora Music, GoPro, Goop, NYC & Company (via their consumer-facing tourism website, nycgo.com), Nashville Music City, and The Knot, among many others. Members will also be able to follow leading social media influencers like television personality and restaurateur Giada De Laurentiis, as well as travel bloggers, like TravelBabbo.

"National Geographic wants to reach our customers wherever it is they are consuming content. We want to be available on all platforms allowing people to engage with our brand and content wherever and whenever they choose," said Chris Thorman, Vice President Community Products & Growth, National Geographic. "We're excited to be among the first publishers to join the new TripAdvisor, further expanding our travel footprint. As a global media company, we're always seeking new opportunities to share our awe-inspiring articles, photos and video content, and a partnership with TripAdvisor allows us to do just that."

TripAdvisor's Impact on Travel and Tourism

TripAdvisor has unveiled its new site and mobile experience at a time when the company's impact on the travel and tourism industry is massive and growing. Two recent studies show a growing reliance on TripAdvisor during the travel planning, booking (pre-trip and in-destination) and post-trip experience. According to a 2017 Oxford Economics Study, the TripAdvisor platform has influenced $546 billion USD(10.3%) of global tourism spend annually in the travel and hospitality industry as consumers sought our review content as a part of their decision-making process. A 2018 study from comScore found that 60% of people booking travel online went to TripAdvisor during the travel planning and booking process, and a full 74% of travelers used TripAdvisor when booking on hotel websites.

The new TripAdvisor site and mobile experience is set to come out of beta and launch globally to the