TOP

Home>News > >Content

GBCVB Expands its China-Friendly Initiatives

The Greater Boston Convention & Visitors Bureau’s (GBCVB) China-friendly marketing initiatives are paying off big time for Boston’s visitor industry.

Release time : 2018-07-17 17:45:10
source : Greater Boston Convention & Visitors Bureau

Bureau’s China-Friendly Committee members - Boston Duck Tours and the Mandarin Oriental, Boston - have adopted WeChat Pay with great results. The GBCVB is encouraging all of its members to become familiar with mobile payment platforms in China. A record-setting 251,000 Chinese visited Boston and Cambridge in 2017.

The GBCVB will be promoting Boston at trade shows with Chinese receptive operators throughout 2018, and with its partners will conduct a second sales mission to China in 2019. “The key is preparedness,” said Moscaritolo. “If the Boston tourism industry is prepared to meet the needs of Chinese visitors, the city will receive rave reviews from Chinese visitors. Those visitors potentially become a sales force for us as they tell friends, families and colleagues about their extraordinary Boston experiences and why they should visit Boston.”

世界旅游城市联合会版权所有
备案号:京ICP备12013050号-2
Our legal counselors: lawyer Song Yunfeng& lawyer He Wen
both from Dacheng Law Offices