Sanya Promotes Tourism Offerings at ITB

A delegation of tourism executives from Sanya, the only tropical coastal travel destination of China attended ITB Berlin 2019 from March 6 to March 7.

Release time : 2019-03-19 09:28:25

source : PR Newswire

, Television and Sports Bureau researcher Mr. Wen Delin, Economic and Commercial Office of the Chinese Embassy in Germany counsellor Mr. Gao Zhanguo and Heidelberg Marketing GmbH CEO Mr. Mathias Schiemer, in addition to the more than 120 guests.

The promotional conference opened at 7:00pm. Mr. Ao delivered a presentation on the status and business environment of Hainan's tourism sector during his speech.

In addition, China Tours Hamburg CTH GmbH managing director Mr. Andreas Janz shared stories about his several sojourns in Sanya while TUI China Inbound Tourism Department director Mrs. Zou Xiuying gave a presentation on the customized multi-destination tourism offerings for travelers from Germany.

In 2018, Sanya Tourism, Culture, Radio, Television and Sports Bureau began collaborating with Germany-based TUI Group on the marketing and sales of Sanya's tourism offerings in the German market with the aim of improving the city's positioning in Europe as an international travel and holiday destination.

Sanya currently has scheduled flight services to 30 international and regional destinations, consisting of a mix of 91 short-, medium- and long-haul flights per week. This year, Sanya plans to continue expanding promotional efforts outside of the home market. By promoting the multi-destination tourism products, the city will continue to expand the number of international routes to and from destinations in Europe and Southeast Asia, as well as partner with leading domestic and international travel agencies operating in the inbound tourism market, in a move to improve the city's competitiveness in the international tourism market and genuinely earn the status as a world-class coastal tourism destination.