stage when they are planning their stay. Via the specific online platforms and social media, they will already be pointed out to the various campaign statements at that time. When being in the city they are triggered again: in the metro/bus, in the hotels, the restaurants, the cafés, but also through the outdoor outlets in the areas where they go to the most: the Red Light District, Rembrandtplein and Leidseplein. The campaign is available to the target group online all year round, and is targeted in the city centre by means of geofencing the campaign. As soon as a member of the target group enters the red-light district, Rembrandtplein, Leidseplein or the area around Amsterdam CS, they will receive content and messages via social media.
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Our legal counselors: lawyer Song Yunfeng& lawyer He Wen
both from Dacheng Law Offices
