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NZ's Creative Capital, Wellington, Becomes World's First Gamified City

New Zealand’s innovative capital, Wellington, home to a booming tech and screen industry has transformed itself into what is believed to be the world’s first gamified virtual city.

Release time : 2019-01-31 11:30:24
source : Wellington Regional Economic Development Agency

clients, alongside content made for Magic Leap and Apple by Weta Gameshop and Wingnut AR (owned by Wellington’s movie titans Sir Peter Jackson and Sir Richard Taylor).

“Whatever way you look at it, Wellington is creating the next generation of entertainment experiences.”

Wrestler co-founder Kat Lintott, makers of WellTown, says they struck upon the gamification of Wellington as a novel way of telling the Wellington story.

“It allows people to experience the Wellington lifestyle from afar, showcases the creative tech talent in the city while also appealing to the legion of VR game fans globally.

“We used city-wide data supplied by Wellington City Council to create the virtual Wellington City and then added a layer of story and gamification though utilising motion capture, CG, 360 interactive video and photogrammetry.”

Virtual Wellington is free to download from the Steam and Oculus VR stores and can be viewed on YouTube. An android and iOS version are in the works.

Find out more at WellingtonNZ.com/welltown which includes the video trailer.

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