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Hangzhou's Showtime

On the afternoon of February 14, a press conference hosted by Hangzhou Culture Broadcasting and Tourism Bureau was held at Hangzhou Xinqiao Hotel to celebrate the 15th anniversary of Hangzhou Travel Guide and the promotion campaign named “Hangzhou’s Showtime” in the Universal Studios Hollywood.

Release time : 2019-02-25 17:32:13
source : Hangzhou Tourism Commission

"福" with great interest.

The event also gave more vitality to the scene through interactive technology such as electronic activity guide, AR photoshoot and Facebook live broadcasting, which truly made the cultural heritage fun and provided the most unique "blooming experience" of Hangzhou.

Through the QR (Quick Response) code on the sign at the entrance of the park, tourists got the activity guide map of "Hangzhou’s Showtime". The simultaneous AR photo shooting function for Liangzhu Ancient City, the West Lake and the Beijing-Hangzhou Grand Canal, had attracted many tourists to "visit Hangzhou" in the virtual world.

In the West Lake scene on the main street of the park, “Xu Xian” and “the White Snake” (two main characters from “Legend of the White Snake”) performed regularly the classic scene from the legend, “Meeting at the Broken Bridge” and were also available to have interactive photos taken with tourists.

Hangzhou Culture, Broadcasting and Tourism Bureau shared the information about the event through three major social media platforms, Facebook, Instagram and Twitter, and launched live broadcasting on Facebook, showing the grand event of "Hangzhou’s Show Time" to the global fans simultaneously.

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