New Analysis by London First Shows How £13Bn Is Generated by International Tourists across London

Tourism to boroughs outside the central London core supports over £3bn GVA and 70,000 jobs.

Release time : 2019-05-13 10:33:31

source : London & Partners

to London staying on Airbnb choose to stay in the “halo zone”, with just under half (46%) of London’s hotel guests staying here.

Jasmine Whitbread, chief executive of London First said: “International tourism is a boon to the capital, contributing billions to the UK economy and strengthening London’s reputation as an open and welcoming global city.

“This first-of-its-kind analysis reveals an even bigger prize to be had if visitors can be encouraged to stay longer and explore beyond the well-trodden tourist trail - from Peckham Rye in the south to Broadway Market in the east - opening up a world of opportunity for local neighbourhoods and [their] businesses.

“Ensuring London remains a top global travel destination will require further investment in the transport network and in the UK’s airport capacity. And it’s clear that better, city-wide data will also help us better market the capital overseas as a global travel destination, with businesses, boroughs and tourists all standing to benefit.”

The report reveals the economic benefits that encouraging international tourists to explore their local London neighbourhood could generate - with some boroughs already having reason to celebrate. Key findings include:

International tourism generated £1.2bn for Camden businesses in 2017, and supported 28,412 jobs

In Hackney, it was £94m and 2,241 jobs; in Tower Hamlets, £221m and 5,264 jobs

Westminster and Kensington and Chelsea are still where most tourist spending takes place: over £10bn in 2017

The outer London boroughs - roughly TfL zones 4-6 - generated £389m from international tourists in 2017, which supports 9,000 jobs. Most of this spend was centred around Heathrow

The shops, pubs and restaurants of local high streets have most to gain. For instance, Broadway Market in Hackney attracts consistent levels of international transactions, which peak