New Analysis by London First Shows How £13Bn Is Generated by International Tourists across London

Tourism to boroughs outside the central London core supports over £3bn GVA and 70,000 jobs.

Release time : 2019-05-13 10:33:31

source : London & Partners

every weekend - at 8-12 times the London average - thanks to the thriving Saturday street market.

Caroline Artis, London Senior Partner, EY says: “We are very excited about this report because it demonstrates how the public and private sectors can bring their insight, data and experience together to maximise the opportunities that the tourism sector brings to London. This will in return benefit all of the city’s boroughs and help inform smart decisions about where to focus efforts and resources in the future.

Tourism is vital to London’s economy, not only in attracting international visitors to the city but also in job growth and creation. In addition, the sector provides opportunities for Londoners at every stage of their career from entry level jobs to senior management positions.”

The data shows clearly the positive impact of tourism on neighbourhoods, local and small businesses and borough high streets. It also makes it possible to better understand the needs and interests of visitors from certain countries and to identify spikes in spend by tourists on specific cultural, sporting and foodie events in the outer London boroughs, highlighting the benefits of these types of experiences to the city. Key findings include:

Peak spending by visitors from the USA is June and July; whereas Chinese tourists spend more around Golden Week

German visitors take advantage of the city across all seasons, especially in the autumn and in the run-up to Christmas

People from Germany, Italy and Holland who stay in Airbnb listings prefer to stay in zones 2-3 (78%; 73%; 77% respectively); compared to 63% of visitors from China and 68% from Canada

Scott Abrahams, Senior Vice President of Business Development at Mastercard UK, said: “Our insights show that London is Europe’s most visited city by international travellers and tourists, which offers real opportunities for the city and its businesses to take advantage of their custom. By helping