"No Br__sels without us": visit.brussels unveils the original concept for its re-start campaign

Last Friday, the Brussels Government approved a range of measures to support the actors in the tourism and cultural sectors in re-starting their activities. In this context, visit.brussels, in collaboration with the agency FamousGrey , has developed a new marketing campaign to boost tourist activity in the European capital.

Release time : 2020-06-10 09:44:06

source : TravelDailyNews

nationalities, and the second most cosmopolitan in the world. What makes Brussels Brussels is the people from around the world who live here. There is no Brussels without them. No Br_sels without us.

"FamousGrey won us over us with the long-term reach of their campaign. The idea that the people of Brussels make the Region so unique appealed to us straight away. All our partners were also quickly won over by the concept", enthuses Patrick Bontinck, CEO of visit.brussels.

"The tourism, events and cultural sector is vital for our Region. While they are the source of many direct and indirect jobs and undeniably contribute to the image and international reach of Brussels, tourism, events and cultural operators are going through an unprecedented crisis. The economic emergency in which they find themselves required an ambitious re-start plan to support and inform the impacted actors as effectively as possible, to reassure and attract visitors from Brussels, the rest of Belgium and other countries once again, and enable the actors to welcome them, while guaranteeing their safety and that of workers as much as possible. Thanks to the exemplary work of visit.brussels and all these actors, this plan is a first response to the tourism crisis confronting us. The revitalisation of our Region is underway. Visit us, visit BrUSsels!", explains the Minister-President of the Brussels-Capital Region, Rudi Vervoort.