Markets & Leisure - Geneva Tourism & Conventions Foundation added: "With the COVID-19 pandemic we immediately saw the need to adjust our marketing and sales strategy. That´s why we launched our Recovery campaign and we recognized that we needed a B2B partner like Hotelbeds to drive travel trade bookings to the destination once travel was permitted again. We are confident that Hotelbeds, being a key player in the market, can help our city of Geneva to reclaim some of the lost opportunities for the summer season by providing us with high-value guests with above average total spend."
Leveraging the company's technology, booking platform, and relationships with hoteliers and B2B travel buyers globally, Hotelbeds has to date already worked with over 50 tourism boards from around the world.
The result has been to increase room nights in target destinations by up to 30% – while also improving revenue performance – and attracting additional low and shoulder season visitors from international and domestic source markets globally.
Partner destinations receive access to the over 60,000 B2B travel trade buyers – such as retail travel agents, tour operators, airlines, and points redemption clients – who together make over 1.5 billion accommodation searches per day via Hotelbeds.