Visit Belfast Maps Out City Tourism Recovery in New Three-Year Approach

Visit Belfast has outlined the development of its new strategy to support the city’s economic recovery post Covid-19.

Release time : 2021-02-19 09:40:30

source : Nitravelnews

through a lens of new priorities, we must acknowledge the need for Belfast to ‘build back better’ and tourism has a vital role to play in that.

“Cities across the globe are faced with many particular and acute challenges in the wake of Covid-19 but they are also home to the biggest tourism assets, which can also make the biggest impact on economic recovery. An established global tourism brand, Belfast is already at the table.

“Belfast is a resilient city, and while Covid-19 has struck tourism hard, we believe that by focusing on environmental sustainability, inclusive growth and greater industry collaboration and support, together we can drive tourism renewal and recovery which benefits every tourism partner in every community.

“As the region’s gateway for tourism, and a shop window for further investment, Belfast’s tourism recovery is pivotal not just for the city but for all of Northern Ireland.”

Also speaking at the event was James Davies, Country Director for Diageo Northern Ireland.

“Our pubs, bars and restaurants are an integral part of the city welcome, our brand identity, culture and stories - they have been a hallmark of our local and global tourism success.

“Hospitality is a key employer that supports thousands of jobs across the city and region and we want Diageo Northern Ireland’s on-going support to play a key role in helping to build a resilient, safe and sustainable future for the industry here.”