‘Combo Marketing’ of Wulingyuan in Zhangjiajie enriches tourism promotion

2014 has seen the fast growth of tourists in the Wulingyuan area

Release time : 2015-01-30 08:00:00

source : wtcf.travel

12,000 got there by driving. The page view of this activity has already exceeded 1 million.

Integrate with network marketing

Different social media platforms such as blogs, Weibo (Chinese Twitter), WeChat and Weishi (Tencent TV) were updated. The official website for the Wulingyuan scenic spot was set up and launched recently online as scheduled. It will become a new highlight for its tourism promotion.

Reinforce branding and image marketing

With the support of Fellow Traveler magazine, a special edition featuring Wulingyuan was released and distributed on the high speed rail between Wuhan and Shenzhen for half a year. A good cooperative relationship has been established with the mainstream media, such as CCTV, Chinese Geography magazine, the International Channel Shanghai and the channel of Hunan Golden Eagle Cartoon to promote the related advertising program. Many foreign TV media from Russia, India, Korea and France compiled and printed 200,000 volumes of two travelling handbooks, Freehand Sketching of Wulingyuan and The Core Scenic Spot in Zhangjiajie, including six categories covering catering, lodging, transportation, travelling, shopping and entertainment in Zhangjiajie. Freehand sketching was offered to the tourists, aiming to provide comprehensive services for self-driving tourists.

Pay adequate attention to policy marketing

Efforts have been made to implement a free entry policy for primary and secondary school students under 19 years old during slack seasons.