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Sri Lanka to Take Sports Tourism Towards a New Dimension

Sri Lanka Tourism Promotion Bureau (SLTPB) will be making inroads towards sports tourism, by supporting the internationally acclaimed adventure sporting event “Adventure Racing World Championship’’ which will take place on December 13th this year.

Release time : 2019-02-12 15:47:34
source : Sri Lanka Tourism Promotion Bureau

, Logistics Manager, Igor Dorotic, course manager, Brad Baumber, Medical and communications manager and Safety Officer Jarad Kohlar.

The AR World Series unites in competition the world’s best endurance athletes at premiere Qualifier events around the globe. The racing calendar culminates annually at the AR World Championship where these teams compete for the title of World Champion. Over 500 people travel to the AR World Championship including 75 teams of four athletes, (300) media, staff, volunteers, family and friends. With an estimated visitation of 6000 bed nights, this event brings a value of 1.5 million USD spent in the local economy. This will no doubt boost the country’s economy as well as enhancing the tourism sector.

The AR championship is watched live through the online tracking portal by an international audience over 100,000 spectators. A one-hour television documentary, distributed to sports and lifestyle networks, will be aired over 100 countries and to 1 billion homes worldwide, giving an exclusive media coverage to Sri Lanka by including extensive post card shots of the destination.

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