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Improved Tour Packages, Services Luring More Travelers Overseas

Chinese tourists interest in traveling abroad remains high and is being encouraged by improved travel services and tour packages and the expansion of niche markets, according to a new report from the China Tourism Academy.

Release time : 2019-03-18 16:52:01
source : ECNS

percent of the total population. But only about 71.25 million overseas visits were made in 2018, meaning only about 5 percent of the population went overseas. Those figures exclude travel to the Hong Kong and Macao special administrative regions and Taiwan.

"China's tourism industry is entering a period of high-quality development, marked by market-oriented demand," said Yang Jinsong, a researcher at the China Tourism Academy.

Years ago, when outbound tourism was still in its infancy, Chinese travelers were easier to please and happy primarily to have new experiences visiting foreign destinations. "However, things are different," Yang said. "Travelers now are much more experienced in outbound trips and require better services during the journey and at the destinations."

Safety also is being raised more often as a primary concern for travelers, and demand has risen for travel insurance to cover such issues as disasters, inclement weather, medical care and high-risk activities. Ctrip said that travelers insured through its platform increased by 20 percent year-on-year in 2018.

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