BRI spurs Italy to embrace China

Tourists from China are greeted with welcome signs in their own language upon landing at Rome s Fiumicino Airport, the largest and most dynamic air hub in Italy.

Release time : 2019-04-08 14:31:32

source : ECNS

have a beautiful country, nice weather, and good food... The interests of tourists are evolving, and the sector goes more and more digital.

"As such, we need to know really well the Chinese market and how it works, to cater to its needs and demands.

"It is very simple: we just cannot lose that market, and let the big numbers from China come to Europe and visit Italy only a few days as a second destination."

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