-Six departments under the Ministry of Commerce will work with TAT to identify trade and tourism links.

TAT and Thailand's Ministry of Commerce sign "Trade and Tourism Alliance" MOU

The Tourism Authority of Thailand (TAT) recently signed a "Trade and Tourism Alliance " memorandum of understanding (MOU) with six departments of Thailand s Ministry of Commerce (MOC) to integrate development strategies and marketing promotions while establishing links between trade and tourism.

Release time : 2019-04-28 18:40:39

source : Tourism Authority of Thailand

trade and tourism development for the greater good of Thailand and its people."

"All participating agencies from the Ministry of Commerce are ready to integrate cooperation with TAT, bringing at least seven government marketing muscles to the forefront, to provide support for Thai businesses in various fields related to trade and tourism," Miss Chutima added.

Under the MOU, all parties will cooperate on providing support for the health and wellness, and gems and jewellery sectors through various online and offline activities.

It will also cooperate to organise and coordinate marketing activities for agricultural and food products (both community and seasonally-based), Geographical Indication (GI) products plus all relevant products and services concerning tourism on all fronts through activities; such as, fruit fairs or border trade fairs that are of equal interest to both Thai and foreign visitors.

In addition, all parties will work to coordinate information exchanges via the set-up of a knowledge centre that will cooperate on organising events and help encourage Thai businesses to become more knowledgeable on international trade and investment opportunities overseas, plus promote tourism-related trade and investment through training courses and seminars that both partners will help to organise.

TAT Governor Mr. Yuthasak Supasorn said TAT would leverage the strength of all partners to strengthen its various annual tourism events and marketing activities. The TAT Intelligence Centre and TAT Academy will work with the six MOC departments on information exchange and knowledge sharing.

"TAT, in partnership with the MOC, is pleased to bring this 'Trade and Tourism Alliance' MOU to fruition. It will help us target different demographics on a variety of fronts and strengthen Thailand's tourism sector for many years to come," Mr. Yuthasak concluded.