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"My son, 4 years old, is 1.1 meters tall, and I have to buy tickets for him at most tourist attractions as no free admission is offered," said Chen Jing, a Shanghai mother. "It is by no means reasonable."
In China, 1 meter is the limit.
About 22 percent said the rules of free admission for children are not clearly explained by tourist attractions, while 19.3 percent said the rules of free admission are different at various attractions.
Many tourist attractions abroad such as Universal Studios Japan and Singapore all make age the standard, the councils said.
The councils called on more reasonable rules on free admission for children and said age and height should both be considered.
"The practice will lift service quality and improve the consumption environment, attracting more people to tour the region and boost the region's tourism industry development," said Tao Ailian, secretary-general of the Shanghai Consumer Council.