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An Interview with Zhang Bingbing, General Manager of Marketing & Sales Center Northern China, Air China

Air China Limited (Air China) is the only national flag carrier of China and a member of Star Alliance, the largest airlines network in the world. It has been ranked among the Fortune Global 500 for 9 years in a row, the only airlines under CAAC that earns the title. Air China is both an institutional member of WTCF and a member of the Committee of Civil Aviation.

Release time : 2017-05-16 11:59:16
source : WTCF

“Belt and Road Initiative.”

In addition to the launching of the above two airline routes, since 2015, Air China has also launched many other routes to countries along the “Belt and Road Initiative” route, including the routes from its hub in Beijing to Minsk, Budapest, Warsaw, Kuala Lumpur, Mumbai, Colombo, Islamabad and so on. It has paved lots of airborne Silk Roads for China.

As the only flag-carrier airline in China, Air China not only implements China’s national strategies, carries out its social responsibility, and expands and optimizes its own business, but it will still make efforts to build more convenient airborne bridges for China’s strategies such as the “Belt and Road Initiative.”

Creating New Markets Through Innovating Customer-oriented Service--An Interview with Zhang Bingbing, General Manager of Marketing & Sales Center Northern China, Air China

Q: The first three quarters of 2016 witnessed a boost in Air China’s sales volume through the mobile app, reaching 2.94 billion, an increase of 200% from that of last year. Users of Air China mobile app has reached 4.20 million, among whom PhoenixMiles members account for 70%. Meanwhile, self-service at check-in or endorsing flights is available to more passengers. By innovating products and services, Air China attracts more loyal customers who are getting to know more about Air China mobile App. Would you please share with us more details of this app?

A: Besides checking flight information and booking tickets, PhoenixMiles members can manage their account with the Air China mobile App through functions such as Skywards miles tracking, bill inquiry, nominee management, and mileage reclaim in an easy and convenient way. Members who fly with Air China on domestic routes have a variety of redemption options including purchasing single-trip or round-trip tickets with miles they have earned, or getting reward tickets for free. Mileage Program Rules are applicable both to mileage redemption and purchase with cash.

In addition, the Air China mobile app has the following highlights: Boarding-gate Upgrade: passengers who

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