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, China registered 500.1 million domestic tourists, up 12.8 percent year on year and 270 million inbound and outbound tourists, up 3.7 percent year on year. Such a large tourist volume can promote relations among people and regions. People from different areas learn about cultural features and lifestyles of destinations through communication in travel.
Building destination channels to provide fragmented resources
As a leading enterprise in the online leisure tourism market, Tuniu has so far offered tourism lines departing from 420 cities for reservation, and established 220 offline stores in Beijing, Shanghai, Nanjing, Hangzhou, Suzhou, Tianjin, Shenzhen, Chengdu, Wuhan, Chongqing and other cities, to provide consumers with online and offline new tourism retail service. Besides, Tuniu has built destination channels to provide consumers with fragmented destination tourism resources, thereby helping consumers experience destinations in depth and more individually. In 2017, Tuniu initiated over 150 activities in association with tourism authorities around the world, to effectively enhance the influence and popularity of destination markets. In the future, Tuniu will continue to organize activities with tourism authorities worldwide. By constructing and perfecting the destination service network, Tuniu will duplicate its advantage in places of departure to provide consumers with more destination products and services, which will be the core competitiveness of Tuniu.