A New Training Season Begins! WTCF International Tourist Destinations Promotion and Marketing Training Program 2018 Kicks off

On April 9, 2018, the four-day "WTCF International Tourist Destinations Promotion and Marketing Training Program 2018 " began in Beijing.

Release time : 2018-04-10 17:53:22

source : WTCF

Conduct Tourism Marketing and Tourism Brand Promotion; Chinese Tourism Market from a Big Data Perspective; MICE; Status Quo and Development Trend of Chinese Outbound Tourism, etc.

Song Rui, Specially Appointed Expert of WTCF Expert Committee, and Director of the Tourism Research Center, Chinese Academy of Social Sciences (CASS), lecturing about the “China’s Tourism in the Global Perspective”

Wu Xiaoran, Ph.D., Executive Director of Ipsos, lecturing about “The Introduction to Market Research on Chinese Outbound Tourists (City) Consumption”

Gao Tianming, Contract Research Fellow of the Chinese Academy of Social Sciences, and a visiting professor at Nankai University, lecturing about “How to Attract and Serve the Chinese Outbound Tourist”

Xin Shoudong, Director of Supply Chain Management in Tuniu, lecturing about “The Characteristics and Development Trend of OTA Sector in China”

The lecturers are all senior professionals, directors, and experts in the tourism industry, and include Song Rui, Director of the Tourism Research Center, Chinese Academy of Social Sciences (CASS); Wu Xiaoran, Ph.D., Executive Director of Ipsos; Gao Tianming, contract research fellow of the Chinese Academy of Social Sciences, and a Visiting Professor at Nankai University; Xin Shoudong, Director of Supply Chain Management in Tuniu; Cao Zhigang, Dragon Trail team leader, co-founder of two travel meta-search engines; He Shengkang, Counselor of World Tourism Cities Federation (WTCF) Secretariat; Zhang Yuan, Overseas Project Manager in Destination Marketing Department of Ctrip.com; Ma Xiaoqiu, Co-founder of Grand China MICE; and Zou Tongqian, PhD of Nanjing University, Professor of Tourism etc.

Participant Patricia Rodríguez Hölkemeyer, Costa Rican Ambassador to China, actively interacting with the lecturer in the class

Aside from to the rich classroom lessons, WTCF also worked with leading tourism companies and