A New Training Season Begins! WTCF International Tourist Destinations Promotion and Marketing Training Program 2018 Kicks off

On April 9, 2018, the four-day "WTCF International Tourist Destinations Promotion and Marketing Training Program 2018 " began in Beijing.

Release time : 2018-04-10 17:53:22

source : WTCF

tourism media to provide on-site case studies, visits to tourist sites, and have face-to-face meetings with tourism operators, WTCF members, and tourism experts for the participants. The aim is to guide the participants to have a more systematic understanding of China’s tourism market development.

Senior Marketing Executive Mavreen Pouponneau from Seychelles says that it is the first time that she has participated in the WTCF training program. Seychelles is a beautiful country, with a visa-free policy for all nations. She hopes that through this training program, she can gain inspiration in marketing Seychelles tourism resources to Chinese tourists, and hoped that more Chinese tourists can visit Seychelles. Louise Maher from London, UK, speaks of her wish to truly understand Chinese tourists through the training program, so that they can improve the diversity of their tourism products, and finally provide Chinese tourists with more high-quality options.

The participants take a group photo

WTCF provides the training service with the aim of increasing the understanding of China’s tourism market and Chinese tourists’ demands for the member cities outside of China, and of boosting their communication, contacts, and collaboration with China’s tourism enterprises and tourism media. Meanwhile, its aim is also to strengthen the understanding and measurement of the global tourism market for WTCF’s Chinese city members, and assist in better dealing with overseas destination marketing. It is the third time that WTCF has held the International Tourist Destinations Promotion and Marketing Training Program in Beijing, and more than 100 participants have graduated from the training program since the beginning of the first training program. This training program is held 2-3 times annually.