The 2019 WTCF Training Program on International Tourist Destination Promotion and Marketing Begins

From April 15 to 18, 2019, the “2019 WTCF Training Program on International Tourist Destination Promotion and Marketing” organized by WTCF was held in Beijing.

Release time : 2019-04-19 14:00:12

source : WTCF

China’s Tourism Market; MICE; and The Introduction to Market Research on Chinese Outbound Tourists (City) Consumption.

The lecturers in the training program

The lecturers in the training program

The lecturers that WTCF has invited for this training program are professionals of the industry and include Professor Song Rui, Director of the Tourism Research Center, Chinese Academy of Social Sciences (CASS); Mr. Gao Tianming, contract research fellow of the Chinese Academy of Social Sciences, and a visiting professor at Nankai University; Mr. Cao Zhigang, Dragon Trail team leader, with rich experience in hotel management; Mr. Qiu Weijun (Roger QIU), General Manager of Destination Marketing in Europe, Middle East & Africa Region of Ctrip; Mr. Zou Tongqian, Deputy Director of the WTCF Expert Committee; He Shengkang, Counselor of World Tourism Cities Federation (WTCF) Secretariat; Ma Xiaoqiu, Co-founder of Grand China MICE; Chang Hong, Regional Director, China, Los Angeles Tourism and Convention Board; Ms. Yue He, Senior Researcher, Trainer ; and Mr.Xin Shoudong, General Manager of the Overseas Business Department of Tuniu.com.

Learning and communication activity for the training participants

Dinner party with renowned industrial media representatives

Aside from to the thought provoking classroom lessons, WTCF also organized a dinner party for the program participants and the renowned media of the industry on April 15. This was organized to help the participants have a more systematic understanding of the Chinese market and strengthen their connections with the Chinese market. Ms. Pan Luo of CCTV 2; Ms. Zhang Lei of The Travel Channel; and media representatives from Tencent, Sina, Chinese National Geography, and CRI Online, exchanged their views in the harmonious and relaxed atmosphere, providing a novel and unique perspective for WTCF’s member cities to market themselves in the Chinese market. In addition, WTCF has also specially arranged