The 2019 WTCF Training Program on International Tourist Destination Promotion and Marketing Begins

From April 15 to 18, 2019, the “2019 WTCF Training Program on International Tourist Destination Promotion and Marketing” organized by WTCF was held in Beijing.

Release time : 2019-04-19 14:00:12

source : WTCF

for the participants of the training program to visit travel agencies, internet companies to explore the tourism resources of Beijing, and conduct different forms of communication with WTCF members, tourism industrial professionals, and media.

The training program

Idea exchanges between the training participants after class

Different from last year, this year’s participants paid more attention to practicability and timeliness. They were more interested in the big data case analysis lessons, and proactively communicated with the professors and lecturers after class, in order to boost the long-term development of their relevant business in the Chinese market. These participants said, “This is a training opportunity that we cannot miss. In only a few days, the training lessons have helped us learn a lot about how to conduct marketing and promotion in the Chinese market.” Among the participants are also several “China Hands” who speak Chinese. They also used their experiences in China to drive other participants to learn China, Chinese culture and the tourism concept of Chinese people.

A group photo for the training participants

World Tourism Cities Federation provides the training service with the aim of satisfying the expanding demand of its members’ Chinese tourist destination city marketing channels, improving the service quality of the international market when it receives Chinese tourists, learning the cultural differences of each other, and strengthening understanding and mutual trust. It is the fourth time that WTCF has held the “Training Program on International Tourist Destination Promotion and Marketing” in Beijing. This training program is held 2-3 times annually.

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