World Tourism Cities Discussed Brand Building

The Summit Hosted Four Forum Sessions

On September 8, around the summit theme of "Orient Industry Trends, Brand Tourism Cities ", WTCF organized four forum sessions, with the themes of “Building of Tourism City Brand”, “Rapid Rise of Mass Tourism and Its Global Impact”, “City Image and City Brand: How Can Tourism Cities Improve Their Image Through Branding?”, and “Creating and Managing Partnerships for City Branding and Promotion”. The second session was a special forum organized by British Broadcasting Corporation

Release time : 2018-09-09 14:18:23

source : WTCF

Expert Committee; Mr. Guo Lei, Vice Mayor of Datong Municipality, Shanxi Province, attended the forum. They discussed and delivered their constructive suggestions on topics such as new changes for tourists’ behavior, if destinations are influenced by the overdevelopment of the tourism; whether tourist should also pay the tax; and tourism resource planning for the government.

The third forum session with the theme of “City Image and City Brand: How Can Tourism Cities Improve Their Image Through Branding?” was held in the afternoon. The session explored the ways and tools to improve the image, consumer confidence and positioning of a city destination by creating a strong brand identity and differentiating it from its competitors. Jean-François Martins, Deputy Mayor of Paris in charge of Tourism & Sports, and Prof. Wei Xiaoan, WTCF Chief Expert, delivered keynote speeches at the session. According to professor Wei, many people though that improving the city brand means improving the city's popularity, but what actually define a city’s brand is its reputation and tourist satisfaction.

The fourth forum had the theme of “Creating and Managing Partnerships for City Branding and Promotion”. Attendees that delivered speeches included Ms. An Li, Vice President of Airbnb China, and Mr. Dong Fang, Curator of Tsingtao Beer Museum. Those who attended the Panel Discussion are Dieter Hardt-Stremayr, President of European City Marketing; Ms. Julie Chappel, Managing Director, International Markets, London& Partners; Mr. Liu Dong, Deputy GM of Public Affairs Department of Tuniu.com; Ms. Yang Yi, Editor in Chief of Sina Travel; and Mr. Hans Doets, Director Tourism, the Hague, the Netherlands. Ms. An Li, Vice President of Airbnb China, said that in the co-existing development process of tourism and cities, no industry or city can tackle all kinds of changes and challenges independently, and hoped to call on the industry and