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World Tourism Cities Discussed Brand Building

The Summit Hosted Four Forum Sessions

On September 8, around the summit theme of "Orient Industry Trends, Brand Tourism Cities ", WTCF organized four forum sessions, with the themes of “Building of Tourism City Brand”, “Rapid Rise of Mass Tourism and Its Global Impact”, “City Image and City Brand: How Can Tourism Cities Improve Their Image Through Branding?”, and “Creating and Managing Partnerships for City Branding and Promotion”. The second session was a special forum organized by British Broadcasting Corporation

Release time : 2018-09-09 14:18:23
source : WTCF

cities to jointly lead tourism cities to the healthy, panoramic, and sustainable development. The development of the tourism industry cannot work without the development of tourism destinations; tourism enterprises and industrial professionals are the driving force of destinations; and tourism enterprises and destinations share the same objective and can join hands to create bigger values.

The themes of the four forums targeted the current tourism development trend, and focused on the current hot spots of the tourism industry, and gathered the outstanding views of tourism cities, institutions, scholars, and industrial elites. With data and facts, they have shown the new impetus and new changes of the global tourism development. The forum theme will further guide the society and tourism industry to systematically and deeply pay attention to the core concept and development goals that the global tourism industry faces, and advocate the efficiency conversion of the sustainable and market formats of the urban tourism industry.

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