“Brand Evaluation-Tourism Destination” International Standard Proposal Symposium & International Forum on “Belt and Road” Brand Development Pushed brand development of tourism destinations into the fast track

On 15 October, "Brand Evaluation-Tourism Destination "...

Release time : 2018-11-02 17:14:23

source : WTCF

Secretary-General Yan Han made in-depth communication and both agreed that there are a wide range of tourism destinations, including countries, provinces and states, cities, rural areas, scenic areas, parks, etc. Thus, during working out the evaluation indicators for tourism destination brands, we should not mix indicators at different levels, but sum up core simplified factors and include core indicators in the evaluation system. The attendees agreed that the proposal document be submitted to the technical committee for deliberation at the end of this year.


The experts and representatives present discussed the proposal

This year marks the 5th anniversary of the "Belt and Road" initiative proposed by Chinese President Xi Jinping. In the last 5 years, more than 100 countries and international organizations signed "Belt and Road" cooperation agreements with China. The total trade volume between China and relevant "Belt and Road" countries has exceeded 5 trillion U.S. dollars and the cooperation has created more than 200,000 jobs for locals. The "Belt and Road" has become an open cooperation platform spanning different regions, development stages and civilizations, and it is of great significance for promoting the growth and sustainable development of the global economy. In this context, the "Belt and Road" brand development international forum further discussed the new situation of international economic development, sought new opportunities for practical cooperation in "Belt and Road" fields such as economy, society, culture, tourism and trade, and explored new ideas for "Belt and Road" brand development.

(From left: Moderator: Darren Yao, Executive Council Member of the China Council for Brand Development and International Brand Expert; Bobby J. Calder, ISO/TC 289 Chairman; Edgar Baum, Vice President of the Canadian Standards Association Brand Technical Committee and Member of Forbes