“Brand Evaluation-Tourism Destination” International Standard Proposal Symposium & International Forum on “Belt and Road” Brand Development Pushed brand development of tourism destinations into the fast track

On 15 October, "Brand Evaluation-Tourism Destination "...

Release time : 2018-11-02 17:14:23

source : WTCF

Marketing Responsibility Program; Yang Zeshi, Deputy Director-General of the Bureau of Special Equipment Safety Supervision Bureau, State Administration for Market Regulation; Yan Han, Deputy Secretary-General of the World Tourism Cities Federation
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Yan Han, Deputy Secretary-General of the WTCF attended the forum and shared the main efforts of the WTCF in the brand development of global tourism cities (destinations) at the sofa forum. We need to focus on three aspects in the brand development of tourism destinations: satisfying consumers, establishing a tourism brand evaluation standard system and offering fine products, said Yan Han. We should make tourism products more cultural, and make tour ism products go out through tourism, to promote the integrated development of culture and tourism, he added.

Mrs. Esencan Terzibasoglu delivered a keynote speech titled "Key Principle of Tourism Destination Brand Development"

WTCF also invited Esencan Terzibasoglu, an international tourism expert and Director for Destination Management and Quality, UNWTO, and international tourism expert to deliver a keynote speech titled "Key Principle of Tourism Destination Brand Development". Promoting tourism destination infrastructure construction plays a significant role in improving tourist experience under the "Belt and Road" framework, said Esencan Terzibasoglu. Besides, tourism destinations need to position themselves clearly, work out the common vision for strategic development and seamlessly connect different means of communication, to make tourists share their vision and feelings.

Liu Yanping introduced Brand Evaluation-Tourism Destination International Standard Proposal Project

During the forum, Liu Yanping, Researcher at the CASS Center for City and Competitiveness and Leader of the Project Group of China City Marketing Development Report briefly introduced the Brand Evaluation-Tourism Destination International Standard Proposal