Mayor of Milan, Italy, Filippo Del Corno attended the forum that day.
WTM is one of the most prestigious trade fairs in the global tourism industry. It creates plenty of business opportunities and brings high-quality exchanges and cooperation for its clients. Around 50,000 senior travel industry professionals, government ministers, and international media visit WTM London every November and generates more than £2 billion worth of travel industry contracts.
As one of the fastest-growing international tourism organizations, WTCF not only proactively organized its members to participate in the WTM over the past several years, but it also held many thematic forums and shared its newest tourism research results, and won wide compliment. In 2015, WTCF was invited to attend the WTM, and won the annual tourism award---2015 “World Travel Leaders Award”, which was aimed at awarding the organization or individual that made an outstanding contribution to the development of the world tourism industry. During the WTM 2016, WTCF hosted the “Chinese Tourism Market Development Forum” and the WTCF Regional Meeting for Europe, and released the Market Research Report on Chinese Outbound Tourist (City) Consumption (2015-2016), and the Annual Report on Development of World Tourist Cities (2016). In 2017, WTCF released the UNWTO/WTCF City Tourism Performance Research report and the Report on World Tourism Economy Trends (2018).