where the demand drives the supply and the supply in turn creates demand. Chen Dong also elaborated on how China has been invigorating the domestic tourism market, improving digitalization in the sector, enhancing the system of the tourism economy, and boosting its consumption.
Source: Macao SAR Government
This part presented an in-depth discussion among the international organizations on how global tourism shall rise to the current challenges and how the sector shall strive to rebuild itself. This address was intended to prove that the united sector is determined and fully able to overcome the pertinent challenges, thus providing global motivation while boosting confidence in tourism. Among exchanges from the WTCF, the event also included addresses from secretary-generals and associates of Pacific Asia Travel Association, European Travel Commission, World Tourism Alliance, International Mountain Tourism Alliance and China Chamber of Tourism.